Led the end-to-end creative development of the DaVinci IQ3 launch, overseeing every touchpoint of a fully integrated 360 campaign. From early concept to post-launch optimization, I spearheaded copywriting, design, and strategy across digital and physical channels. This included product packaging, branded photography, social content, email flows, PDP design, and in-store assets. The result was a cohesive, high-impact campaign that introduced DaVinci’s most advanced vaporizer with clarity, confidence, and style.